About

The Project

AMPLIFY is a groundbreaking initiative uniting artists, technologists, and researchers from 8 European countries to drive the digital transformation of the Cultural and Creative Industries. By merging physical and digital (phygital) experiences and fostering collaboration, AMPLIFY is creating innovative ways to connect creators and audiences!

Our vision

We envision a future where the European cultural and creative industry fully embraces a sustainable, inclusive digital transition. By leveraging emerging technologies such as Artificial Intelligence and Extended Reality, AMPLIFY aims to influence the cultural sector with new artistic formats, fostering human connections and promoting European values.

Building a sustainable future

Economic Sustainability

Lowering costs and barriers with accessible digital tools.