About
The Project
AMPLIFY is a groundbreaking initiative uniting artists, technologists, and researchers from 8 European countries to drive the digital transformation of the Cultural and Creative Industries. By merging physical and digital (phygital) experiences and fostering collaboration, AMPLIFY is creating innovative ways to connect creators and audiences!
Our vision
We envision a future where the European cultural and creative industry fully embraces a sustainable, inclusive digital transition. By leveraging emerging technologies such as Artificial Intelligence and Extended Reality, AMPLIFY aims to influence the cultural sector with new artistic formats, fostering human connections and promoting European values.
Our values
We believe that technology should serve creativity, culture, and community, not control it. As AI and immersive tools reshape our world, we stand for a digital future that is ethical, inclusive, and human-centred.
- Inclusive access
- Open and ethical
- People first approach
- Sustainable by design
- Cultural and creative diversity
Building a sustainable future
Economic Sustainability
Lowering costs and barriers with accessible digital tools.
Environmental Sustainability
Reducing travel needs for rehearsals and performances to cut energy use and carbon emissions.
Social and Cultural Sustainability
Enabling phygital connections that promote inclusivity and diverse cultural experiences.
Human-centric
AMPLIFY emphasizes an ethical, human-centric approach in developing its tools. By integrating inclusivity and collaboration into every aspect, the project ensures that its innovations reflect the values and needs of creators and audiences.
Pilot sites
AMPLIFY will test its tools in real-world scenarios across four small-scale pilot projects:
Meet the team
