About

AMPLIFY
Advisory Board

The AMPLIFY project benefits from the expertise of its Advisory Board, which plays a vital role in guiding the research direction. Board members contribute their insights on key areas such as the adoption of research findings within the Cultural and Creative Industries, the application of human-centric methodologies, the integration of technology (including AI, immersive technologies, and XR), creative and policy dimensions, and ethical considerations. To foster collaboration and knowledge exchange, the project plans to hold 3-4 online conference calls per year, where board members can offer feedback and engage in discussions.

Pedro Martinez

Music consultant and business development professional

Johan Oomen

Head of Research, Netherlands
Institute for Sound & Vision

Rasa Bocyte

Senior Advisor for Research Collaborations, Netherlands
Institute for Sound & Vision

Alison Burrows

 Researcher 
Universidade Do Minho

Ian Forrester

Member of BBC’s
R&D Advisory team

Kathrin Deventer

Secretary General, European Festivals Association

François Pachet

Title

Marta Fernández

Title

Omar Niamut

Title

Pedro Martinez

Pedro Martínez Maestre is an experienced music consultant and business development professional, specializing in classical and jazz music. His primary goal is to support cultural institutions in building meaningful connections with their audiences and to advocate for the vital role of the Arts in everyday life. Currently, he serves as a Music Consultant for Fira B!, where he has expanded the fair’s reach across Europe by forging strategic partnerships with cultural organizations and festivals.

Previously, Pedro was the Sr Manager of Music Partnerships at the music tech Vialma in Paris, where he drove B2B collaborations within the European cultural sector. He crafted strategical projects with prestigious institutions like the Paris Opera, Aix-en-Provence, Palau de la Musica Catalana or Les Arts, as well as collaborating with luxury brands. As a seasoned professional in the music and tech industries, Pedro holds valuable insights into user behavior in streaming consumption, acquired at companies like Deezer and Vialma, where he managed operations for jazz and classical genres.

Pedro holds a Master’s degree in Cultural Management and a Master’s degree in Jazz Performance, alongside over 15 years of experience as a professional musician. Throughout his career, he has collaborated with artists from Warner Music Classics and ECM, performing at prestigious festivals such as the Montreux Jazz Festival and Saalfelden Jazz Festival.

Johan Oomen

Johan Oomen is Head of Research at the Netherlands Institute for Sound & Vision and researcher at the User-Centric Data Science group of the VU University Amsterdam. His research focuses on exploring new ways to provide access to distributed cultural heritage objects and investigating the effects of participatory culture and institutional policy.

Rasa Bocyte

Rasa Bocyte is a cultural professional with a passion for forging cross-sectoral collaborations underpinned by creative and critical approaches. She leads the development and execution of international research and innovation projects around new creative practices, business models and technological interventions to amplify the societal impact of cultural heritage.

Alison Burrows

Alison Burrows is a design researcher with over 10 years of post-doctoral experience in designing, implementing, and delivering individual and collaborative empirical research projects. Her expertise is in applying inclusive and participatory design research methodologies, to deliver insights, tools, and recommendations that inform the design of appropriate and desirable solutions.

Ian Forrester

Ian Forrester is a recognised leader in the digital landscape in the United Kingdom and Europe. Based in Manchester, UK, he was a highly valued member of BBC’s R&D Advisory team focusing on emerging technology and social trends.
He specialises in creating value and impact through open engagement while collaborating with startups, universities, technology enthusiasts, and early adopters.

Kathrin Deventer

Kathrin Deventer is Secretary General of the European Festivals Association (EFA). She is a Co-founder and Board member of The Festival Academy (initiative of EFA), member of the Strategy Group “A Soul for Europe”, and launched with EFA: EFFE – Europe for Festivals, Festivals for Europe, FestivalFinder.eu, EFFEA – the European Festivals Fund for Emerging Artists, as well as Perform Europe.