About
Synergies
At AMPLIFY, we believe in the power of collaboration. We are proud to partner with our Sister Projects to co-develop ethical guidelines, share research, and create joint activities that drive the digital transition in the cultural sector. Together, we are navigating the new creative frontier while maintaining innovation and integrity.
Building a sustainable future
Sister Projects
ELLIE
ELLIE’s mission is to bridge the gap between traditional heritage practices and modern innovations, making history and culture accessible and engaging for all. Through the implementation of cutting-edge technologies, they create immersive experiences that connect people with history and enable new ways to interact with traditions.
HAMLET
HAMLET is developing a Collaborative Community Hub for cultural workers and developers to connect, co-create, and share resources. They provide a suite of AI enablers to support creators in areas such as adaptive storytelling, immersive design, and audience engagement. HAMLET’s pilots demonstrate how generative AI can augment creativity across video game development, dance choreography, and immersive theatre.
Multimedia partner
TRANSMIXR
In collaboration with TRANSMIXR, AMPLIFY co-organised the “Beyond Reality” webinar series to explore the transformative intersection of XR and AI. This three-part series brought together an interdisciplinary panel of experts, from digital artists and journalists to academic researchers, to explore how emerging technologies are redefining creative expression, media production, and cultural heritage.
INFRASTUCTURE PARTNER
PROJECT’S NAME
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