Pilots
Next Stage


NEXT STAGE explores how virtual and augmented reality might enrich live music and remote performances. The research asks: How can digital technology empower artists to craft intriguing new forms of live musical experiences that engage audiences, moving beyond traditional live performances? The term “intriguing” is key because, while watching a live performance on a screen is possible, it often feels unsatisfying due to the absence of emotional engagement between artists and audiences.
Technology tested
AMPLIFY IMMERSIVE

Description of pilot
NEXT STAGE will feature an innovative “immersive stage” designed with technologists from the Amplify European research project. The audience equipped with XR (Extended Reality) headsets will gather around an “empty” stage where they will witness musicians performing live from another location, digitally projected onto the stage in real time.
A state-of-the-art PA sound system or individualised spatial audio through headsets will ensure a high-quality listening experience, complementing the immersive visuals.
This revolutionary concept allows audiences to experience a visually and sonically captivating performance. The holographic projection of the band, performing live, will be intentionally non-realistic, embracing artistic experimentation rather than imitation of traditional concert experiences. Other possibilities extend beyond this. For example, bands could collaborate with remote musicians during a live show, making it easier for local acts to feature special guest performers.
Moreover, Amplify Immersive seeks to create real-time connections between artists and audiences, encouraging a sense of unity and shared presence despite physical distance. Audience members could interact with the band through virtual applause, reactions, or messages, enabling a dynamic performance that responds to the crowd’s energy and mood.
NEXT STAGE will immerse audiences in a groundbreaking and interactive musical experience by digitally projecting live remote performances in real time. Rather than aiming for pure realism, the volumetric projection will embrace artistic experimentation, offering an innovative and engaging alternative to traditional concerts. This approach will also empower artists to explore new expressive languages and collaborative possibilities.
All research data will contribute to assessing the potential impact of these technologies on the live music industry. Additionally, audience members may influence their listening experience by adjusting their spatial position, altering which instruments they hear most prominently.
This pilot has the potential to create entirely new live music experiences, combining cutting-edge technology with creative innovation to bring artists and audiences closer together, regardless of distance.
Our goal
Creating an immersive stage for live remote music performances, redefining how audiences and artists connect through digital innovation.
Challenges
How can digital technology empower artists to craft new and engaging forms of live musical experiences that captivate audiences, moving beyond traditional live performances?
The technological solution
While a music band performs live from a remote location, their volumetric projection will be seamlessly integrated into the festival stage. Rather than aiming for photorealism, this digital presence will embrace artistic experimentation, offering audiences an immersive and interactive experience that transcends physical limitations.
Toscana Produzione Musica’s mission is to promote music both through research and artistic creation, offering a fertile ground for music development.
Expected impact
AMPLIFY will expand the language of concerts and festivals by integrating XR, AR (Augmented Reality), and VR (Virtual Reality, technologies, creating immersive live experiences and new business opportunities for promoters and artists. This innovation will attract new audiences, leveraging emerging music formats, and allowing artists to explore new creative expressions while offering environmental and efficiency benefits over traditional touring. The pilot trial will explore the technology’s potential and develop viable business models for phygital festivals and concerts.
Planned activities
Gather inputs from stakeholders
Co-creation workshop with stakeholders representative for first pilot design
First implementation of the pilot during Internet Festival 2025 – jazz club test with small audience (50 people max)
Evaluation of results
Co-creation workshops with stakeholders representative for second pilot design
Second implementation of the pilot during Internet Festival 2026 – live club test with medium audience (max 200 people)
Evaluation of results
Dissemination of results in live music fairs
Presentation of Stage Diving result during Internet Festival 2027