Pilots

Stage diving

Toscana Produzione Musica
Stage Diving will allow the audience to immerse themselves in an engaging and realistic musical experience through the volumetric projection of a live remote performance in real time. It will also enable artists to experiment with new expressive languages. All the gathered data will be used for an assessment of the possible impact on the live music industry.

Pilot leader

Toscana Produzione Musica

Location

Italy

Website

Technology tested

AMPLIFY IMMERSIVE

This pilot transforms traditional concert experiences by allowing audiences to enjoy live performances through augmented reality. The pilot will test an “immersive stage”, created with AMPLIFY IMMERSIVE, which the festival audience can approach with XR headsets.

Description of pilot

STAGE DIVING aims to address challenges in live performances through a pilot project exploring virtual and augmented reality stages and remote performances. The initiative is guided by the research question: How can digital technology provide audiences with fulfilling live concert experiences without the artists’ physical presence? The term “fulfilling” is the key, as while watching a live performance on a screen is possible, it often feels inferior due to the lack of emotional engagement between artists and audiences.

The pilot will feature an innovative “immersive stage” designed with AMPLIFY IMMERSIVE. Festivalgoers equipped with XR headsets will gather around an “empty” stage, where they will witness musicians performing live from a remote location, digitally projected onto the stage in real time. A state-of-the-art PA sound system will ensure high-quality audio, complementing the immersive visuals.

This revolutionary concept allows audiences to experience a visually and sonically captivating performance. The holographic projection of the band, performing live, will be so lifelike that it creates the illusion they are physically present, sharing the stage with the audience. The possibilities extend beyond this. For example, bands could collaborate with remote musicians during a live show, making it easier for local acts to feature special guest performers.

Moreover, AMPLIFY IMMERSIVE seeks to create real-time connections between artists and audiences, fostering a sense of unity and shared presence despite physical distance. Audience members could interact with the band through virtual applause, reactions, or messages, enabling a dynamic performance that responds to the crowd’s energy and mood.

The system avoids latency issues by ensuring musicians perform together in real time, but as technology evolves, it could support live collaborations between artists in different locations. The pilot may also test this possibility by leveraging the high-speed Géant network, with a node located in Pisa (IT), to evaluate the feasibility of real-time remote performances.

This pilot has the potential to redefine live music experiences, combining cutting-edge technology with creative innovation to bring artists and audiences closer together, regardless of distance. 

Our goal

An immersive stage for live remote music performances.

Challenges

How can digital technology offer audiences satisfying live concert experiences without the physical presence of the artists?

The technological solution

While a music band performs live from a remote location, their volumetric and realistic projection will be flawlessly integrated into the festival stage. This holographic presence will create the illusion that the band is physically present, engaging directly with the audience.

Toscana Produzione Musica’s mission is to promote music both through research and artistic creation, offering a fertile ground for music development.

Expected impact

AMPLIFY will revolutionize concerts and festivals fruition by integrating AR, VR, and XR technologies, creating immersive live experiences and new business opportunities for promoters and artists. This innovation will attract new audiences, leveraging emerging music formats, and allowing artists to explore new creative expressions while offering environmental and efficiency benefits over traditional touring. The pilot trial will explore the technology’s potential and develop viable business models for phygital festivals and concerts.

Planned activities

Gather inputs from stakeholders 

Co-creation workshop with stakeholders representative for first pilot design 

First implementation of the pilot during Internet Festival 2025 – jazz club test with small audience (50 people max) 

Evaluation of results 

Co-creation workshops with stakeholders representative for second pilot design 

Second implementation of the pilot during Internet Festival 2026 – live club test with medium audience (max 200 people) 

Evaluation of results 

Dissemination of results in live music fairs  

Presentation of Stage Diving result during Internet Festival 2027